Our Music Video Storyboard

This is our storyboard for our music video as you can see there is a lot of hand gestures and medium to close up shots in the storyboard as we want to signify the importance of the shot type and the action the artist should be doing.

Pitch Feedback

FEEDBACK: -

From our pitch our key feedback was refining our choice of location for good lighting because in estate areas the building block majority of lighting so we need to fin some open urban space in order for us to shoot a well lit music video.

Initial Music video Ideas

Logic - 5AM (Prod. C-Sick) [RAP] -- No Copyright Music from Nika Jiqurauli on Vimeo.
This is a only music video by Logic and the song is called 5AM (Prod. C-Sick) [RAP] — No Copyright Music. This song has a very linear flow hence this will make it easier for us to construct a shot to shot sync with the music, furthermore the rap pace of this song is not to fast so this will make it easier for us to lip syn with whilst recording and editing.



- This is our pitch where Me and Salajee both present out ideas for our music video

3 Coursework analysis: Shutdown - EMINEM - Phenomenal

The artist of this music video is Eminem and the song is called phenomenal,The genre of this Music video is rap and it is a narrative style music video, the whole concept of this video is based on escapism where Eminem has to escape and fight through the odds to achieve what he must (performing on stage). Firstly this music video starts from a hospital where he is lying down in a very dark lighting condition, he then discovers some sort of powers and beats up anyone who harms and threatens him. This music video has many pauses as there are scene in which Eminem is speaking diegetically to other characters, the prop Eminem was wearing was all black as stereotypically rappers are seem to be seen as bold and very powerful people in the music industry, furthermore Eminem wears black in some of his other previous music videos symbolizing that black clothing is one of his icons towards the target audience, moreover in comparison to other music videos such as the Jay-Z one that I have analysed previously he is also similarly wearing black clothing. This music video had intense use of editing such as use of CGI (explosions) and slow motion (jumping off helicopter / punching the helmet of the biker). The setting of this Music video is very unique as he seems to be in an foreign place Hong Kong, This is a very interesting factor to take in consideration as the Chinese Industry (Hong Kong) in the music industry are merging with US music standards and Eminem is trying to merge into their setting, this also helps marketing of this music video as he will reach wider audiences as people from the filming location will look forward to view his music video as it is based upon their area as well as their country. At the End of the Music video He meets up with Dr Dre who is also an Iconic rap artist just like him which again will help this music video reach more audiences as they will seek to view Dr dre in it. I plan to use the artists props such as his dark clothing as in the genre of rap the most common use of colour conventionally speaking is black furthermore there was a strong use of CGI and I hope to use some light CGI if possible.

3 Coursework analysis: Shutdown - Skepta

The song name of this music video is Shutdown by Skepta, this music video's location was set in London so this makes in a very different music video in comparison to the previous two, the genre of this music video is also rap just like the other two. The rapper of this music video was wearing white as well as some people in the background whereas others were wearing black, this juxtaposes the costumes used through the other music video analysis as well as the whole song was based on handheld camera movement which makes this music video stand out as the camera's natural shake mimics the fast pace of the song and the momentum of the artist and the group dancing. In the middle of the music video there was a news report stating "A bunch of young men all dressed in black Dancing extremely aggressively on stage It made me feel so intimidated and it's just not What I expect to see on prime time TV", In this news statement there was a vivid reference between the colour black, aggressiveness and the feeling of intimidation which metaphorically speaking signifies darkness as the rest of the rap songs that I analysed do. I plan to use the cinematography of this music video as all of the shots of this music video is hand held as mentioned giving a very natural tone of the environment to the audience, it almost makes the audience feel like they are present in that music video dancing along with the crowd. More over the location of this music video was set on London streets near buildings so I also plan to use similar location to this music video as well as the choreography of this music video consists of the artist using hand gestures and looking directly at the camera hence directly at the audience which gives the audience the a strong will of communication.

3 Coursework analysis: G-Eazy - Me, Myself & I (Ft. Bebe)

G-Eazy - Me, Myself & I (Ft. Bebe) This is a song by G-easy and Bebe, In this song they talk about themselves and struggle of life, Most of the video is shot in very dark lighting with tint of red and blue lighting upon the rappers face to symbolise the cold feeling of life and red to represent the danger, furthermore the clothing on both the female singer and rapper are black yet again defining a very dark persona of the character scientifically speaking research shows that people who wear black suffer from depression and this fact may be true as this directly reflects the feel and lyrics of the music video. Moreover there were intense use of CGI as there were many clones in the bathroom scenes of the rapper himself imitating his different dark personalities, this also portrays the fact that he is reflecting upon himself as the target audience can vividly see him trying to communicate with his other selves, there were very strong uses of closeup in order to show the target audience the facial expression and the lip sync to bring an element of realism and authenticity. The whole music video had a linear story line building up slowly of the party then the events that took place after the party. Towards the end of the music video the cut rate increased significantly highlighting the tension of the music video building up. I would like to take the inspiration of the lighting in this music video as lighting was a key element in this music video allowing the artist to glow so they can be vividly seen as well as there was a light use of CGI and I hope to use such CGI just to make my music video stand out as conventionally speaking most music videos do not use CGI however this music video did so I look forward to utilise this Idea in my music video.

Overall Production Schedule