Monday, 12 December 2016

Case Study For Print Cd

This is one of my case study for my print CD cover, as you can see this is a print cd cover of Eminem's Relapse album, the reason why I chose this as one of my CD covers as this reflects the dark theme and has resemblance in genres. The subject of this image is a close up shot of the artist him self  symmetrically looking at the camera hence giving the effect that he is directly looking at the audience, this is a very effective technique used in print CD covers as it gives the audience the impression that they are being watched or vice versa where the audience cannot avoid looking. The image itself has been heavily edited with a photo fragment effect which connotes the themes of what you will expect in the music for example a tragedy event that took place or themes of rising from a broken life. The background of the image is black which allows the main image to be vividly seen due to its use in shading as well as the colour black yet again represents the emergence out of darkness as the main image stands out from the background. The parental advisory logo is at the bottom right as conventionally you expect in any cd print covers to be. I Have taken the inspiration of the double exposure effect from this case study as it is a very effective way of portraying two images into one blend, through the perspective of the target audience the binding of two images will effectively symbolise multiple meanings.  


This is the inside of the CD case, on the left side you can see a small body of text as well as a image of an artist who passed away (Eminems close friend), this is placed as a memorial on the far left corner which is very unconventional, conventionally you would find a quote from the artist, list of the songs in the cd or a cover art. On the left cover there is an another image of the artist with a long shot of him sitting down with a hand gesture, the background yet again is black as well as the costume in this image of the artist is red, these two colours have been previously utilised in the main CD cover meaning that these colours are part of a colour scheme.On the right side the colour black is again utilised as the background (sticking to the colour scheme) however within the disk holder section there is image of a cup holding pills in a extreme close up birds eye view shot, it looks as if the cd holder itself is the cup with pills in creating a surreal illusion effect. the symbolism behind the pills reflects the theme of drug abuse in the artist's songs. I would like my own inside cover of the Cd to contain a personal message as well as a medium to close up shot of the artist with minimal editing as it will bring realism and a much closer look at the artist through the target audiences perspective just as Eminem has done in his inside (left) cover.


The disk design itself is very clean meaning that there is the use of the white background and red text on top creating a very bold contrast helping the text to stand out as it is very easy to read it. The name of the album is located on top of the disk ring as a mark of branding the album.

This is the back cover of the CD case, as you can see the institution behind this cover utilised a prescription sticker stating the name of the record company as well as the tracks in the disk, it suits the themes of drug abuse which is represented throughout the disk for example inside the disk cover. The barcode is located at the bottom right as it conventionally should be


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This is a front cover of the "PLAYING IN THE SHADOWS" album by example, I admire the simplicity of the front cover as the image directly matches the album's title as well as the colour scheme is very striking and vivid with the combination of white, black and yellow. I would like to take the inspiration from this front cover of the use of limited colours as too many colours will make the front cover look very busy resulting to the cover being less appealing to the target audience. The main image of this cover is a close up shot of the artists face with half of his face lit with the dark background and the other side inverted.  












On the left inside panel contains the image of a crown from one of examples concert, the image has a black and white effect which gives the nostalgic feel amongst the target audience, I would like to take some inspiration from this and utilise the gray scale  technique.  





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As you can see the CD art itself is a huge logo of the letter E stating the artists name from the initials. The colour scheme of the disk art itself follows the whole CD case colour scheme with the exception of the colour white as this CD art only has a two tone colour scheme, the name of the album and other details is located at the bottom of the disk in the colour black from the background colour yellow (from the letter "e"). The right panel of the inside CD cover is just plain yellow which helps the CD art to stand out as the letter "e" has a black outline (stroke) along the border of the CD.




















Sunday, 11 December 2016

Reflective Analysis

What research did you carry out into similar products?

In this years coursework we researched about music videos where as last year we researched about magazines, In this years coursework for music videos we researched some of the iconic grime songs such as shutdown by Skepta who is a local London Grime artist so both the genre and the location of our case study for this year was inspired by his music video. Furthermore in this years research we even visited a music film festival  helping us further researching in the field of music video via getting ideas and inspiration from the music videos which was something we never did last year so in terms of research we have put more effort this year than the previous year. 

Our music video firstly in the introduction challenges conventions as typically grime music videos do not have a cinematic introduction however we challenged the convention and added a introduction as in our music video the beginning of the songs pace is very slow so the use of an introduction is very justifiable. 

Moreover in our music video we did have an authentic grime look just as any other grime music video such as Shutdown by skepta or Jhus no lie, we utilised urban are with well lit natural lighting so using artificial peripheral lighting was not necessary as well as the location of our music video was at local London street as well as local parks which again gives the grime tone to the music video as grime originated from London as well as grime is mostly shot in London local locations signifying the home of grime.



Final Music Video Feedback

Thursday, 1 December 2016

Editing in progress 5



We are in the final stages of editing, we are adding a few more effects before rendering the whole project.