3 Coursework analysis: Shutdown - Skepta

The song name of this music video is Shutdown by Skepta, this music video's location was set in London so this makes in a very different music video in comparison to the previous two, the genre of this music video is also rap just like the other two. The rapper of this music video was wearing white as well as some people in the background whereas others were wearing black, this juxtaposes the costumes used through the other music video analysis as well as the whole song was based on handheld camera movement which makes this music video stand out as the camera's natural shake mimics the fast pace of the song and the momentum of the artist and the group dancing. In the middle of the music video there was a news report stating "A bunch of young men all dressed in black Dancing extremely aggressively on stage It made me feel so intimidated and it's just not What I expect to see on prime time TV", In this news statement there was a vivid reference between the colour black, aggressiveness and the feeling of intimidation which metaphorically speaking signifies darkness as the rest of the rap songs that I analysed do. I plan to use the cinematography of this music video as all of the shots of this music video is hand held as mentioned giving a very natural tone of the environment to the audience, it almost makes the audience feel like they are present in that music video dancing along with the crowd. More over the location of this music video was set on London streets near buildings so I also plan to use similar location to this music video as well as the choreography of this music video consists of the artist using hand gestures and looking directly at the camera hence directly at the audience which gives the audience the a strong will of communication.