Reflective Analysis

What research did you carry out into similar products?

In this years coursework we researched about music videos where as last year we researched about magazines, In this years coursework for music videos we researched some of the iconic grime songs such as shutdown by Skepta who is a local London Grime artist so both the genre and the location of our case study for this year was inspired by his music video. Furthermore in this years research we even visited a music film festival  helping us further researching in the field of music video via getting ideas and inspiration from the music videos which was something we never did last year so in terms of research we have put more effort this year than the previous year. 

Our music video firstly in the introduction challenges conventions as typically grime music videos do not have a cinematic introduction however we challenged the convention and added a introduction as in our music video the beginning of the songs pace is very slow so the use of an introduction is very justifiable. 

Moreover in our music video we did have an authentic grime look just as any other grime music video such as Shutdown by skepta or Jhus no lie, we utilised urban are with well lit natural lighting so using artificial peripheral lighting was not necessary as well as the location of our music video was at local London street as well as local parks which again gives the grime tone to the music video as grime originated from London as well as grime is mostly shot in London local locations signifying the home of grime.