3 Coursework analysis: Shutdown - EMINEM - Phenomenal

The artist of this music video is Eminem and the song is called phenomenal,The genre of this Music video is rap and it is a narrative style music video, the whole concept of this video is based on escapism where Eminem has to escape and fight through the odds to achieve what he must (performing on stage). Firstly this music video starts from a hospital where he is lying down in a very dark lighting condition, he then discovers some sort of powers and beats up anyone who harms and threatens him. This music video has many pauses as there are scene in which Eminem is speaking diegetically to other characters, the prop Eminem was wearing was all black as stereotypically rappers are seem to be seen as bold and very powerful people in the music industry, furthermore Eminem wears black in some of his other previous music videos symbolizing that black clothing is one of his icons towards the target audience, moreover in comparison to other music videos such as the Jay-Z one that I have analysed previously he is also similarly wearing black clothing. This music video had intense use of editing such as use of CGI (explosions) and slow motion (jumping off helicopter / punching the helmet of the biker). The setting of this Music video is very unique as he seems to be in an foreign place Hong Kong, This is a very interesting factor to take in consideration as the Chinese Industry (Hong Kong) in the music industry are merging with US music standards and Eminem is trying to merge into their setting, this also helps marketing of this music video as he will reach wider audiences as people from the filming location will look forward to view his music video as it is based upon their area as well as their country. At the End of the Music video He meets up with Dr Dre who is also an Iconic rap artist just like him which again will help this music video reach more audiences as they will seek to view Dr dre in it. I plan to use the artists props such as his dark clothing as in the genre of rap the most common use of colour conventionally speaking is black furthermore there was a strong use of CGI and I hope to use some light CGI if possible.